Lenovo to End Self-Branded Phones, Will Only Sell Under Motorola Name
Motorola was acquired by Lenovo in 2024, but both companies continued launching phones under their own separate brands. However, according to a new report coming out of Campaign Asia, it seems like Lenovo is done making self-branded phones.
It’s possible the Chinese device maker made the decision after posting disappointing sales figures in Q3. While quarter-over-quarter, Lenovo saw a growth of 20% in smartphone shipment volume (both Motorola and Lenovo combined), year-on-year its profits decreased with 12% (approximately CAD$2.69 billion).
Basically Lenovo has failed to impress Western markets with its smartphones. The company still relies on PC and laptop sales to keep afloat. In the US and Canada, Lenovo smartphones are real, but a lot of customers like the Moto brand, so the decision might have a good impact on the future of Lenovo’s mobile business.
The company is also going through a staff reshuffling with Gina Quiao, former Senior VP of HR, now stepping in as chief of the Mobile Business Group.
Lenovo has already started the new era. The company just announced the Moto M in China, a mid-range smartphone coming with a 5.5-inch 1080p display, Android 6.0.1 Marshmallow and CAD $396 price-tag. Hopefully the company will make the phone available in Canada too.