The Moto X’s mid-range spec sheet left everybody wondering if it could compete with the big boys, but its extreme customizability and unique features gave it a fighting chance. Following Samsung’s and HTC’s example, Motorola has launched a marketing campaign dubbed “Lazy Phone”, composed of several commercials that compare the features of the Moto X with your run-of-the-mill phone.
The last ad from the series shows how we tend to over-accessorize our phones to distinguish them and make them unique. According to the ad it is about time we have a phone that you can really design yourself. With its customization options the Moto X is the only phone that matches your style and distinguishes you from the others right from the start.
Motorola makes a compelling argument with this ad, as well as with the rest of what seems to be a quite successful marketing campaign. Let us know what you think of this ad campaign in the comments below.
[Via Youtube]
