Motorola RAZR HD Sponsorship of the Justin Bieber Believe Tour
What Motorola offered
- $50 off a RAZR HD LTE at Rogers stores in Toronto, Ottawa and Montreal, on select plans, for a limited time.
- A Facebook trivia contest with a trip to the final Canadian show in Toronto and a meet and greet as the prize.
- Surprise ticket giveaways for followers on Twitter.
- A chance to win show tickets by activating a RAZR HD LTE in a participating store.
Events and booths
Motorola and Rogers held store events in Montreal and at the Eaton Centre in Toronto, with giveaways of tickets, meet and greets, merchandise and phones. Motorola booths with green-screen photos appeared at shows in Ottawa, Montreal and Toronto. A site called Row M Live collected fan posts tagged with #RowMLive.
The phone’s pitch
Motorola described the RAZR HD LTE as an all-day battery phone, quoting 16 hours of talk time, seven hours of HD YouTube video, 20 hours of streaming music and six hours of web browsing on the Rogers LTE network.
The author’s take
The author joked about the sponsorship and entered the contest for fun, answering every trivia question wrong.
Frequently asked questions
Is the offer still available?
No. It was a time-limited promotion tied to the tour.
What was the RAZR HD?
A Motorola Android phone with LTE, marketed for its battery life and HD screen.