Canadian Wireless Carrier Satisfaction Survey Results
So, completed… I’m not much of a stats guy, and I didn’t want this to be a huge dissection, but it’s hard to stop looking at all the angles, once you start. So let’s just dive in.
First off, the demographics of respondents’ and their phones
748 respondents; of that:
72% indicated they were Android (536)
12% were not (8% Apple, 1% RIM, 2% other… 1 of you still rockin’ a TREO!! nice)
16% did not indicate
Android Users
72% use a Samsung (21% on a Galaxy Nexus / 14% on the Galaxy S2 / 20% on Nexus S / 11% Galaxy S / …)
16% use an HTC (5% on a Desire of some sort / 2.8% on a Nexus One / 1.7% on a Sensation of some sort)
5% use a Motorola (2% on a Milestone / 2% on a RAZR / …)
…
Demographics of respondants by Carrier
Now, that’s WHO answered, let’s see what they answered.
Satisfaction Levels
Overall
This translates to an average of 6.24 / 10
So, overall, Canada gets a D
By carrier
BELL
This is an average of 5.63 / 10 (-10% from average)
FIDO
This is an average of 6.3 (+2% from average)
KOODO
This is an average of 8.12 (+30% from average)
MOBILICITY
This is an average of 7.64 (+22% from average)
ROGERS
This is an average of 5.28 (-15% from average)
SASKTEL
This is an average of 7.88 (+26% from average)
TBAYTEL
This is an average of 7.21 (+15% from average)
TELUS
This is an average of 6.61% (+6% from average)
VIDEOTRON
This is an average of 7.53 (+20% from average)
VIRGIN
This is an average of 7.23 (+16% from average)
WIND
This is an average of 7.49 (+20% from average)
I didn’t look at the ‘smaller’ independents unfortunately. This is taking me forever.
So, by the ‘big ones’, here’s how they fare:
|
SASKTEL |
7.88 |
| KOODO |
7.64 |
| VIDEOTRON |
7.53 |
| WIND |
7.49 |
| VIRGIN |
7.23 |
| TBAYTEL |
7.21 |
| TELUS |
6.61 |
| FIDO |
6.3 |
| Average |
6.24 |
| BELL |
5.63 |
| ROGERS |
5.28 |
I also have this broken down by city, but I thought I think I might save that for another day.
Lastly, let’s just look quickly at by device… (remember, overall average was 6.24)
BY DEVICE
For Androids only
| Manufacturer | AverageSatisfaction |
| Acer |
6.75 |
| HTC |
6.27 |
| LG |
6.94 |
| Motorola |
6.00 |
| Samsung |
6.29 |
| Sony |
5.86 |
For non ‘droids
| Manufacturer | AverageSatisfaction |
| Apple |
6.16 |
| HTC |
9 |
| Motorola |
8 |
| Nokia |
6.6 |
| Palm |
8 |
| RIM |
6.5 |
| Samsung |
7 |
If you’re not on Android, your satisfaction level is 6.33, whereas on Android it’s 6.29 (so it’s not having much of an impact from what I can tell).
So, there you have it. Make of it what you will.
My biggest takeaway is that the company with the MOST respondents has the WORST satisfaction level. If so many are on it, and you’re dissatisfied, why stay?
If you’re a manufacturer of one of the handsets, or a carrier and would like the data, please just contact me and I’d be willing to help you with our numbers.