Before the smart phone craze hit, Sony was definitely one of the greatest feature phone makers in the world. Every time I was looking into new phones, Sony would have been my first choice. They always had top of the line hardware and software packaged in a super slick bundle. That’s not quite the case any more. I’ve lamented about this several times before, but here I go again. Sony always has some striking designs, but their software and hardware are always behind the curve.
Well perhaps they’ve finally learned their lesson. According to the Sony CVP of Sales & Marketing, Dennis van Schie, “We [Sony] will create in the near future a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III”
Rumours are that this is the often leaked Sony Yuga. The Yuga is reported to have a 5″ 1080p display, Quad-Core S4 Processor, 2GB RAM, 12 MP Camera, and will run Android 4.1 Jelly Bean. It may also be water and dust resistant as Sony has been building up their line of super durable phones.
It all looks good on paper but now the big question is when “the near future” is. If this phone were to launch right now, yes it’d definitely rival the other flagship devices. If it were to wait until January to be shown off at CES (which is highly likely) it will maybe rival the flagship phones still. If it doesn’t launch until, let’s say, March, then the next gen devices will likely be on their way already and customers will likely just hold out for those.
Timing is everything and let’s hope Sony can time this next flagship properly.