HTC Releases Its First Teaser Video
What the teaser contained
The video followed a short image teaser released a little earlier by the Taiwanese company. Neither revealed specifications, a name or a release date. The message was about effort and quality, with the team shown working hard to perfect the smartphone.
HTC’s situation at the time
HTC was going through a difficult period. The M7 had been a very successful phone, but the M8 and M9 that followed did not do as well. Many fans hoped the next flagship, expected to be called the M10, would help the company recover its former standing.
What was and was not known
- Known: HTC was teasing a new phone in stages, first with an image and then with a video.
- Not known: the name, specifications, price and launch date.
- Any link to the M10 was an expectation, not a confirmation from the teaser itself.
Status today
This teaser is long past, and the phones mentioned are no longer supported. The article remains a snapshot of the buildup to an HTC launch.
Frequently asked questions
Did the video reveal the phone?
No. It showed no hardware and gave no specifications.
Which HTC phones were mentioned?
The M7, M8 and M9, with the M10 expected as the next model.
Why was HTC described as struggling?
The M8 and M9 had not matched the success of the M7.