Google Cardboard is a pretty nifty little device. I picked up a cheap DIY kit a little while back and have been trying out different fun Cardboard apps but this latest app from Volvo really shows how Cardboard can become more than just a gimmick. It can become the ultimate marketing tool.
The new app called Volvo Reality allows you to take a test drive in the new Volvo XC90. As with other Cardboard apps, you can move around and get a full 360 degree look at the interior of the card while you take a nice scenic drive. Unfortunately I haven’t been able to try the app as it’s apparently incompatible with all of my devices and I haven’t been able to locate an APK to sideload quite yet.
Probably one of the coolest things about this whole project is that Volvo will be giving away Volvo branded Cardboard kits! I’m not sure if this is a world wide thing or a US only thing as I can’t find any information regarding the give away but if I were to wager a a guess, I’d say it’s for US only.
Neverthelss, this is a cool new marketing tool and I wouldn’t be surprised if we see other car manufacturers taking advantage of Cardboard as well.
[Volvo]
